Create a Lasting User Experience with the Mentioned Mobile App Design Fundamentals

“Digital” This word has revolutionized the way we do things in our daily lives. Starting off from computer systems and marching to smartphones and the mobile apps that have grown to online shopping and what not, today almost everything is doable by sitting at home and mainly through your smart phone devices. And this stands true for both businesses and individuals alike. Smart marketers of today can open a gateway for potential customers by just clicking some buttons on their mobile screens or computers but the key to the success of their efforts lie in the design of the button on their mobile app design or their website, whichever applies.
The global markets are flooded with millions of mobile applications, each of them is trying hard to establish their supremacy among their target markets. As rough figures, it is estimated that Play Store has almost 2 million apps and there are 1.5 million of them on the App Store or customers to use.

To gain the spotlight you wish for and to bring your brand to the front row, you require a mobile app that is so well-designed that it leaves your target audience awe-struck. As Steve Jobs quoted somewhere, “design is not how it looks like. The design is something how it works.”


Mobile applications that do not please their customers by either their designs or the usability experience they provide to them, are either left idle or simply deleted. It was estimated that as many as 23% of mobile app users abandon them just after one use, out of every four users. The user retention rate that was calculated in 2016 was 38% where the results suggested that 62% of the mobile app of that time were clearly unable to retain their users. For the clarity, a retained user is one that uses an app at least 11 times in a given timeframe.

With these insights, it is clear that many mobile phone application designs are lacking the basic requirement of creating a positive user experience, mainly through their functional usability. Therefore we decided to put together this piece that is going to guide you on few mobile app design fundamentals that are going to help in creating a lasting user experience for your mobile app.


Mobile app design fundamentals for a lasting user experience

User registration

The journey on any app or website for any user starts with the registration process. The agenda of registration for every app is to cut the clutter and enable a distraction-free entry in the app. It is made possible with a clear and visible register button. Below example is a great depiction of how they should look like for optimum results.


Smooth password authentication

Password authenticating is an unavoidable process. But it can be made easy and smooth if the designer outsmarts the regular practices. In password authentication, it is advised to adopt fingerprint authentication and not use those tedious boxes.


App navigation

Once the user enters the mobile app, the part of exploration begins. The overall design of the app should be such that smartly navigates the users towards the main products and services without over doing things. Here is an example:

In-app search

Your mobile app should not be a perplexing puzzle that makes the user go clueless somewhere within it. Any user searching for a specific product or service must be driven straight towards that products. No ifs and buts in the middle. A mobile app design completely fails to fulfill its purpose when the user is unable to find what he is looking for in the app. A prominent space for the persistent or expandable search bar is imperative for any mobile app design. An ideal app design is one that makes it easy for the users to find what they are seeking.


Provide comparison features

The journey of any mobile app user ends successfully when he reaches the conversion gateway. App design usually fails when the customer leaves before reaching the conversion gateway, not because of the lack of the functionalities but because the design doesn’t serve the right purpose of guiding him towards what is desired by the app owner. It is essential to provide responsive and insightful comparison options, and this is where design expertise is put to the test.



So the above-mentioned mobile app design fundamentals are only a few but the important ones that an app owner and the app designer must keep in mind while creating one to score successful conversions and a prominent place in the competitive app market.


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Mohammad Ali is an experienced digital marketer and a search engine marketing specialist who is currently associated with Branex, as a senior digital marketer and brand strategist.


Mohammad Ali is an experienced digital marketer and a search engine marketing specialist who is currently associated with Branex, as a senior digital marketer and brand strategist.

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