Why You No Longer Need to Be a Designer to Create Perfect Collateral
Even before the dawn of the digital world that we’re now living in, the success of marketing collateral has always come down to – in part – the type of design that you use to spread your message far and wide. Think about it – there are commercials that originally aired in the 1950s that people are still talking about to this day. Not necessarily because the product itself resonated that deeply (oftentimes, those products don’t exist anymore). But because the design was compelling enough to stand the test of time.
For decades, companies spent huge sums of money hiring the most talented designers they could find to craft the perfect collateral they needed when they needed it the most.
But the good news is that those days are, for all intents and purposes, over. Not that designers aren’t important, because they are. However, you absolutely no longer need to be a designer to create perfect collateral all day, every day in the modern era. You just need to keep a few key things in mind.
The New Era of Marketing Design
Thanks to the rate at which technology has continued to advance, the tools used to design incredible marketing collateral are becoming more accessible – and more powerful – all the time. Yes, I founded a tool called Visme that would absolutely fall into that description, but rest assured that there are many, many others out there for you to use.
But the point is that these types of tools put all the marketing design power in the world at your fingertips, and you don’t need an expensive graphic design degree from a fancy art school to use them. Oftentimes, all you need is a little bit of time in your schedule and a modern web browser. The solutions themselves take care of the rest.
Many of these types of tools come with everything you need to get started built right in, from hundreds (if not thousands) of templates to countless royalty free photos, stunning icons and more. These templates give you a perfect foundation from which to build from – it essentially takes care of the “visual” element of the collateral on your behalf so that you can focus on just plugging in the data.
Then, you can continue to adjust and change those templates until they fall more in line with the rest of your campaign materials. You can customize absolutely everything – from font sizes to colors to layouts to the amount of white space on a page and more. Or, you can choose to customize nothing at all and still wind up with something that is visually engaging and that creates a fun experience on behalf of your readers.
A lot of these tools even have everything you need to immediately share and publish that content when you’re done. Once you’re finished toiling away and you’ve gotten that Infographic or scatter plot just where you want it to be, you’re often no more than one or two mouse clicks away from sharing it on all of the popular social media networks like Facebook, Twitter, Instagram and more. You can even get it live on your website or push it out to your audience via email in minutes.
And again – none of this actually requires you to be a designer. It just requires you to care about the collateral that you’re creating like the designers of yesteryear would.
Think, for a moment, about all of the marketing collateral that you’re exposed to on a daily basis – many of it highly visual in nature. One recent study estimated that we see as many as 4,000 ads during a single day – a number that probably comes in far, far higher if you’re talking about business professionals like yourself.
The Only Limit Is That of Your Own Creativity
The chances are high you like Infographics (to use just one example) yourself. You spend a lot of time with them and enjoy the format. You know which elements work for you and, more importantly, you know which trends you can’t stand.
Why, then, do you think you need to be a designer in order to replicate that? You already know what works for you and what doesn’t – you just need the tool to help bridge that gap between the collateral you see in your head and that which you push out into the world.
Finally, the technology has caught up with the trend and the tools are available that let you do exactly that. Now, none of this is to say that working with a designer is suddenly passe or is a “bad thing.” Obviously, there’s a lot of experience (not to mention passion, talent and skill) that a designer can bring to the table that you likely aren’t going to be able to replicate on your own.
But the point is that if your business can’t afford to bring in a designer, or it’s an impossible step to take for whatever reason, that doesn’t mean that you’ll be forced to get buy with subpar collateral for the indefinite future.
We’ve officially entered into an era where there is nothing stopping you, today, from creating the types of captivating Infographics, presentations, graphs and more that will strike a chord with your target audience and deepen your relationship with them for all time. It would be an absolute shame for you to not embrace that with open arms.